Tech Talk
IoT is Disrupting a $300 Billion Industry
Out to
disrupt the way bar-goers choose their beer, Ciright has created a “smart tap”
that has the potential to upend beer companies’ traditional marketing models by
influencing the consumer right at the moment the bartender takes an order.
It is now possible to transform any beer tap or beverage distribution system into a battery powered, mini-computer ‘smart tap’ which communicates with the consumer via screen each time the tap is pulled. This is a first-ever FCC certified tap utilizing patented technology to deliver a specific message to patrons of a bar or restaurant establishment taking customer engagement to a new level.
Today, this IoT technology is sold under the brand TAPPTEK which has contracted with a premium light beer brand currently being piloted in two major markets.
TAPPTEK is part of the growing TE (Technology Equity) Program offered by Ciright which allows individuals who have a compelling idea for a new product or service to significantly reduce the amount of time it traditionally takes to bring their idea to market.
This story was recently featured in the Philadelphia Business Journal October 19, 2016: https://www.bizjournals.com/philadelphia/news/2016/10/19/tapp-ciright-promoting-beers-bars-tap-handle-tech.html
It is now possible to transform any beer tap or beverage distribution system into a battery powered, mini-computer ‘smart tap’ which communicates with the consumer via screen each time the tap is pulled. This is a first-ever FCC certified tap utilizing patented technology to deliver a specific message to patrons of a bar or restaurant establishment taking customer engagement to a new level.
Today, this IoT technology is sold under the brand TAPPTEK which has contracted with a premium light beer brand currently being piloted in two major markets.
TAPPTEK is part of the growing TE (Technology Equity) Program offered by Ciright which allows individuals who have a compelling idea for a new product or service to significantly reduce the amount of time it traditionally takes to bring their idea to market.
This story was recently featured in the Philadelphia Business Journal October 19, 2016: https://www.bizjournals.com/philadelphia/news/2016/10/19/tapp-ciright-promoting-beers-bars-tap-handle-tech.html
Learn more
Learn more about how Ciright’s IoT experience can help you bring your product or service to market in less time. Contact us today.
Joseph Callahan, CEO of The Ciright Companies was recently named EY’s Technology Entrepreneur of the Year – Philadelphia. To view Joe’s acceptance speech and get a sense of his passion for technology, click here: https://vimeo.com/172458978 To view Joe’s LinkedIn profile: https://www.linkedin.com/in/joseph-callahan-950b2424No Results Found
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